In recent years, you might have noticed an increase in terms such as “natural,” “biodegradable,” “recycled materials,” and “sustainable” describing a variety of everyday items, from household products to fashion to food. As societal awareness of environmental concerns grows, many companies across various industries are shifting towards producing sustainable, “greener” products.

There can be a variety of reasons for the momentum behind this movement, such as a company’s efforts to reduce its long-term ecological footprint or to meet consumers’ growing environmental concerns. A recent survey revealed that 80% of consumers are either very or somewhat concerned about how the products and services they purchase impact the environment, marking a 68% increase since 2023. Additionally, a global research study found that the pandemic caused 93% of respondents to significantly change their views on environmental sustainability, with two out of three now stating that these issues are either very or extremely important to them personally.

The pet industry is no exception to this eco-focused shift. From pet food and toys to cleaning products and bedding, environmentally friendly options are increasing. This trend is not only anticipated to rise in 2025 but is something that pet parents are actively seeking. As a result, many pet franchises are either shifting gears regarding the products/services they provide or emphasizing the practices they already implement to help meet their customers’ concerns.

Keep reading to learn more about this eco-friendly demand among pet parents and how it is helping shape pet franchises’ offerings.

THE DEMAND FOR ECO-FRIENDLY PRODUCTS

Younger generations are at the forefront of the movement for environmental sustainability, including being more active on and offline to address climate change, for example. In fact, a 2024 survey  revealed that approximately 60% of respondents in these generations reported feeling worried about climate change in the past month. Additionally, the same report found that 81% of Millennials and 79% of Generation Z believe businesses should take more action to help consumers make sustainable purchasing decisions. Focusing on these generations is important, particularly in the pet industry, as Millennials represent the largest share of pet owners in the U.S. Understanding their viewpoints can be key in determining their purchasing decisions, ultimately allowing pet franchises to appropriately cater to their audience with eco-friendly options.

Many consumers are also willing to pay more for sustainable items. A PwC survey found that 70% would pay more for sustainably produced goods to “some” or to a “great extent.” In terms of cost, consumers are willing to spend an average of 9.7% more on sustainable items.

DEMAND AMONG PET PARENTS

While there’s a general interest in eco-friendly, sustainable options, it also exists specifically in the pet industry. 61% of American consumers who buy pet food want brands that limit their environmental impact, and many are interested in upcycled ingredients and eco-friendly packaging. Environmental concerns are also more prominent among pet parents than those who do not own a pet; almost 70% expressed concern about climate change and are making an effort to positively impact the environment through their daily actions.

PET FOOD

The global pet food market is experiencing trends that are closely tied to the eco-friendly movement within the pet industry. For instance, many brands are incorporating alternative proteins, such as plant-based options, to reduce the environmental impact associated with meat production.

Many consumers are also willing to pay more for sustainable pet food. A 2024 sustainability survey revealed that approximately half of global consumers have reported switching brands due to environmental, sustainability, or ethical concerns. Additionally, 20% indicated they “definitely would” pay a premium on sustainable pet food products and 34% saying they “probably would.”

Another significant trend in pet food is the use of minimally processed, clean, and natural ingredients. Research shows that 79% of pet owners check labels for ingredients they prefer to avoid, and most pet owners expect their pets’ food to match the quality of their own food. As well, nearly 70% of Millennials are interested in providing their pets with natural and organic products.

Subtle changes like swapping dog food for sustainable, natural options can shape the way pet franchises provide care while meeting their customers’ needs. It also creates opportunities for pet franchises to attract a growing audience of eco-conscious pet owners who are already purchasing or thinking of purchasing sustainable pet food.

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NATURAL, SUSTAINABLE PET PRODUCTS

A variety of pet products are becoming more eco-friendly, such as compostable dog waste bags, toys with recycled plastics, organic cotton dog beds, natural cleaners, etc. However, one of the underlying themes when pet parents purchase these types of products is pet wellness. Thanks to the humanization of pets, 71% of pet parents prioritize their pets’ needs ahead of their own. By choosing natural and sustainable products, they are likely to avoid harmful materials, which can make these options better for their pets.

To better cater to the growing number of eco-conscious customers, pet franchises have a valuable opportunity to incorporate environmentally friendly practices into their products/services and clearly communicate their benefits for pets and the environment.

For instance, at Dogtopia, we implement industry-leading cleaning protocols that are designed with our furry friends’ safety and health in mind. We use dog-safe cleaning products that are free from harmful chemicals, and a natural bio-enzymatic spot cleaner. These products are natural and safe for dogs to be around, which offers peace of mind to pet parents. We also have an Environmental Biologist on our team to help shape the policies and standards set at our daycares and ensure we maintain our high standard of cleanliness and care.

BENEFITS OF ECO-FRIENDLY INITIATIVES FOR PET FRANCHISES

As franchises increasingly choose to incorporate eco-friendly options, they can open the door to attracting an even wider customer base that values sustainability. Doing so can not only enhance brand reputation but can also align with current and future trends in the pet industry, which are leaning toward more sustainable products. As consumer interest grows, these sustainable steps can positively shape the way pet franchises offer their own products and services while reducing their ecological footprint.

FRANCHISING WITH DOGTOPIA

At Dogtopia, we have developed a new store design that includes a smaller footprint than our previous store models. Not only does this involve smart planning and space-saving efficiencies, but we’ve cut down the overall less square footage and resources to create our daycare locations, which is one part in our sustainable growth plans to open 400+ stores by 2026. In addition, Dogtopia’s proprietary spa product line and cleaning products are sold in bulk quantities for our franchisees, ensuring cost savings and a reduction in packaging.

If you are interested in joining North America’s leading dog daycare franchise, check out our detailed FAQ page for answers to our most common franchising questions. You can also learn more about why Dogtopia can be the right business decision for you.