The pet industry is experiencing unprecedented growth, which can make it challenging for a brand to differentiate itself to pet parents. However, as the leading pet services franchise in North America with close to 300 locations, Dogtopia has been leading the industry through innovation since 2002. We’re proud to showcase these new innovations, which benefit not only the dogs in our care but also their devoted parents and our valued franchisees, setting a new standard for excellence in pet services. 

Whether it’s rolling out new wellness initiatives or helping our franchisees optimize their business, we will never rest on our laurels. In early 2024, we unveiled a brand-new store design with a smaller, more efficient footprint and more playroom space than our previous layout. Not only does more playroom space mean more fun for dogs in daycare, but this new design also offers several benefits to franchisees: 

  1. Reduced Capital Expenditure: The new design can accommodate a location as small as 4,000 square feet. Additionally, the standardized millwork and graphics enable a faster construction schedule, resulting in 20% savings in cost per square foot. These changes help to bring down the overall investment for franchisees. 
  2. Maximized Revenue: The new design delivers 20% more play area than the previous model, allowing franchisees to accommodate more dogs and generate higher revenue per location for daycare and boarding. 
  3. Increased Accessibility: The smaller footprint allows Dogtopia to leverage more options on real estate, including more expensive and convenient retail trade areas in communities across North America. This increased accessibility makes Dogtopia an attractive option for landlords, as the high customer traffic and lack of parking requirements make us an ideal anchor and tenant. There’s likely an opportunity to open a Dogtopia in your community! 
  4. Competitive Advantage: Dogtopia’s new model focuses on delivering a fresh and modern approach to facility design coupled with our highest safety standards, which is a direct contrast to the “cheap” or “no-frills” buildout costs advertised by other competing franchise brands.
  5. Noise, Odor & Climate Control: The new design incorporates careful consideration of sound attenuation and odor control, ensuring that Dogtopia facilities are welcome in a variety of environments, from shopping centers to residential high-rises. In addition, our hospital-grade HVAC systems refresh 95% of the air every 11 minutes while killing airborne pathogens. These added features make Dogtopia a more attractive option for franchisees and pet parents. 

Overall, Dogtopia’s new store design offers franchisees a compelling opportunity to reduce their overall investment, maximize revenue, and expand the brand’s accessibility, all while delivering a premium experience to dogs and pet parents. 

Discover more about how Dogtopia differentiates itself, hear from current franchisees, and inquire about opening your own Dogtopia franchise today!