The pet industry is booming, with total spending estimated to reach $261 billion by 2030. Given the industry’s popularity, it can be difficult for a franchise to differentiate itself and succeed. But as the largest pet services franchise in North America with more than 270 dog daycare locations, Dogtopia knows what it takes to stand out. That’s why we’re highlighting all the ways Dogtopia leads the pet services industry—for both dogs, their parents, and our franchisees.

Everything we do is for the love of the dog, which means we place dog wellness at the forefront. Instead of only offering the occasional drop-in visit, Dogtopia is the only pet services franchise offering dog daycare based on a recurring membership model. And although this is a new concept in dog daycare, parents are very familiar with the model. According to Forbes, the average U.S. consumer spent $273 monthly on subscription services in 2021 compared to $237 monthly in 2018, and the global subscription economy market size is projected to be $1.5 trillion in 2025.

And the benefits of the membership model are plenty. Having a recurring membership model allows parents to give their dogs the socialization, exercise, enrichment, and education they need and crave on a regular basis. Routine dog daycare with consistent playgroups also leads to a familiar, safer and more enjoyable experience, which enhances Dogtopia’s appeal to responsible pet parents.

But our recurring membership model is not only good for the wellbeing of dogs. It also benefits our franchisees in several ways, including…

  1. Increased visit frequency: Parents bring their dogs on a regular weekly basis, which means recurring, dependable revenue with high frequency
  2. Customer retention: Parents are more likely to become long-term, loyal customers, reducing customer churn and offering savings on marketing efforts.
  3. Ancillary revenue channels: Regular interactions with parents create more chances to offer additional services or products, including our boarding and spa offerings.
  4. Data Collection: Memberships allow franchisees to collect detailed information about their parents, such as purchase history and frequency of visits, which can be used to build customer profiles and identify patterns and trends.
  5. Simplified operations: Automated billing and easy scheduling can reduce administrative workload and the need to resell packages

As the only franchise in the pet services market to offer this proven system along with the tools and support for success, Dogtopia knows how to differentiate itself in a competitive industry. Find out more about how Dogtopia stands out from the rest, hear the experience of current franchisees, and inquire about owning a Dogtopia franchise today!